About Us

Midlands Enterprise Award Winner – Most Inclusive Artist 2025

Sensual Passions, led by founder and lead artist Sonia (she/her), is a proudly inclusive brand based in Rugby, UK. Recognised for bold creativity and transformative styling, Sonia was honoured with the Midlands Enterprise Award for Most Inclusive Artist 2025, celebrating her commitment to individuality through hair and makeup.

Her work has been featured in various magazines, bridal platforms, and photography websites, showcasing a versatile portfolio that ranges from high impact editorial looks to minimalist elegance. She is fully insured, professionally qualified, and continues to train in the latest hair and makeup trends and techniques.

Sonia has always had a desire to be different and stand out from the crowd, a spirit that shines through in her work. Whether clients want something creative or minimal, she adapts her artistry to reflect their unique vision. She especially loves creating and transforming alter egos, and finds deep fulfilment in the emotional reactions clients have when they first see themselves in the mirror moments of excitement, wonder, and joy that affirm her passion for the craft.
One of the most rewarding aspects of her work is supporting brides who seek alternative makeup styles that they may struggle to create themselves.

Sonia believes that no one should feel pressured to blend in or conform. As she often says, “Why should you blend in and be the same as everyone else?”